Scarlett Launches her Collection.

Young Hollywood star Scarlett Johansson, has launched her much awaited Scarlett “Hearts” Rbk collection, this month. Known for her flair for fashion, and also being voted as the “Best Dressed” in an online poll conducted by Yahoo, Scarlett was considered to be the best choice to represent Reebok’s new venture.”Scarlett embodies the pulse points of our brand–individuality, authenticity and a life lived to the fullest in perpetual motion,” Paul Harrington, president and CEO of Reebok, said in a press release.

Sources have revealed that Scarlett has personalized the collection, by infusing her likes and style. The Scarlett “Hearts” logo is a personal logo created by the actress herself, and the best part is that the inspiration to have that design dawned on her in a NYC restaurant, and it was first drawn on a napkin.

The Reebok logo ” I AM WHAT I AM'’ is what impressed Scarlett a lot and when she was offered this opportunity to do a casual line collection
by Reebok she jumped at it. Well not everyday such opportunities knock at your door. This new venture of glamorizing Aerobics and exercise sounds exciting and beautiful Scarlett is the right person to popularize this style.

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